How we can help
What we do
Our main areas of expertise are communications strategy; social media & digital marketing; PR & press; Edinburgh festivals; tour marketing and content creation.
This is the “who are you and who do you want to speak to” bit. You may have a clear idea in your head already, but have never formalised it into the next step – how are we going to reach these people? Obvious, really, but it does take careful consideration.
We can lead workshops and facilitate discussions with you and your team to figure this out, then present a plan, budget and timeline.
Social media is a tool which is invaluable to arts organisations today. Yes, it’s free to use, but to use it well takes time, creativity, and a well thought-out strategy to discern what, where and how often you post. I implement analytics tools, to report on ROI and refine the content. We’ve managed the social media accounts and social media campaigns for DARKFIELD, Catherine Wheels Theatre Company, Federation of Scottish Theatre and Civic Digits.
We have a strong contact list of bloggers, journalists, press photographers, editors and listing sites, so we can get the right press covering your story. We can write and distribute your press release and co-ordinate press photo ops. We can also help manage sensitive PR situations.
Edinburgh has eleven official Festivals – we have worked across most of them, including Edinburgh International Festival, Edinburgh Festival Fringe, Edinburgh Art Festival and Edinburgh Science Festival. They’re an entity unto themselves and require experience, understanding and sharp elbows to get your show seen in one of the most competitive performing arts markets in the world.
From rural tours across Scottish village halls, to residencies in London’s Southbank Centre, we can manage the marketing and comms for your tour. This includes liaising and
supporting the venues’ in-house marketing teams, co-ordinating print design/ delivery, contacting regional press, and even box-office set-up.
We're experienced in InDesign, Canva, IMovie and Photoshop, and use them all on a regular basis. We're able to design eye-catching and on-brand social media content, print materials and website content. For larger jobs, we know many brilliant creatives who can, including illustrators, website designers, graphic designers and photographers, who we can commission and provide art direction for.